About Us
OUR MISSION
At our core, we provide the highest-quality boat lifts and docks, tailored precisely to each customer’s unique needs. We don’t push products—we diagnose, advise, and deliver the solution that genuinely fits the customer’s situation. That may mean recommending equipment we don’t sell, because integrity will always outrank short-term gain. Our commitment is simple: every customer gets the right solution, not just our solution.
We hold ourselves to a standard of excellence in every aspect of our work—from initial consultation to installation, service, and ongoing support. Every job reflects our name, our reputation, and our pride, and we take that responsibility seriously.
Our team is the backbone of everything we do. They aren’t just employees; they’re an extension of our family. Each person brings a unique skillset, strong work ethic, and a genuine dedication to serving our customers and representing our brand the right way. We value their contributions, invest in their growth, and recognize that our success is directly tied to the quality and character of the people who choose to work here.
Together, we strive to set the benchmark for reliability, craftsmanship, and customer care in our industry—one lift, one dock, and one satisfied customer at a time.
CORE VALUES
Our 10 Core Values
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Communication
We communicate clearly, directly, and proactively—no guessing, no excuses.
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Honesty
Truth comes first, even when it’s uncomfortable.
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Reliability
If we say it, we do it. Period.
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Productivity
We move with intention, keep momentum high, and make every hour count.
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Selflessness
The mission and the team outrank ego—always.
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Sustainability
We protect our resources, our customers’ investment, and our long-term reputation.
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Intelligence
We think before we act and make decisions based on logic, data, and experience.
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Creativity
We build, innovate, and solve with an open mind and a willingness to try new angles.
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Solutions-Oriented
We don’t dwell on problems—we find the fix and move forward.
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Passionate
We care deeply about the work, the people we serve, and the results we deliver.
OUR STORY
Zach Sherwin founded Zach’s Boat Lift Service in 2004 in Union, Nebraska with a clear purpose: to provide reliable, high-quality installation and service for Hewitt Boat Lifts & Docks. From day one, the focus was simple—deliver excellent work, treat people right, and stand behind every job.
In 2011, the company expanded its offerings by becoming a dealer for ShoreMaster, adding a versatile and innovative product line that allowed us to serve a wider range of lakefront needs. That same spirit of growth has carried us forward ever since.
Over the years, we’ve steadily broadened our inventory and capabilities to offer customers a variety of solutions to match their goals, preferences, and budgets. Today, we proudly represent more than 14 trusted brands—giving our customers the freedom to choose what truly fits their situation, not just what’s on our shelf.
Our service area has expanded in every direction as our reputation for quality work, honest recommendations, and dependable service has spread. We owe that growth to our loyal customers, our exceptional team, and a consistent commitment to doing the job right the first time.
What started as a small, local operation has grown into one of the region’s most trusted names in boat lifts and docks—and we’re just getting started.