Diving Into Dock and Lift Innovation at the 2025 Hewitt Dealer Meeting

Last month, we had the pleasure of attending the Hewitt Dealer Appreciation Event in Mankato, Minnesota. The week was jam-packed with valuable updates, exciting innovations, and plenty of fun with fellow dealers. We left feeling energized and ready to bring even more to our customers this year. Curious about what’s next for Hewitt? Let’s dive in!

On Tuesday morning, our crew packed up and hit the road for a five-hour drive to Minnesota. The ride was full of good music and plenty of riddles—courtesy of our install assistant, Silas Hickey. (We’re still scratching our heads on a few of those!)

Once we arrived at the Hewitt facility in Nicollet, Minnesota, we were treated to a behind-the-scenes tour. From boat lift assembly to canopy sewing, it was incredible to see the craftsmanship and care that goes into every product.

After the tour, we checked into the hotel and got ready for the evening cocktail hour. The night was filled with networking alongside dozens of other dock and lift companies from across the country. One of the highlights? Watching Hewitt unveil their brand-new logo and updated branding—an exciting fresh look for a trusted name.

Wednesday was a day full of innovation and advancements. Back at the Hewitt Facility we had the opportunity to rotate through group sessions comprised of opportunities to learn more about Wave Armor, Fish Armor Sonar Technology, Proteus overhead boat lifts, and Hewitts brand new A-frame dock.

By Thursday, it was time to get into the nitty-gritty. We focused on how to better serve our customers—covering everything from streamlining service calls to exploring new marketing opportunities and even learning about safety upgrades designed for every age group.

We wrapped up the day with heartfelt goodbyes to our friends at Hewitt and then hit the road for the long drive home, full of new ideas and inspiration.

A big thank you to Hewitt Docks, Lifts, and Pontoon Legs for hosting such an incredible event. It was a once-in-a-lifetime opportunity for our team, and we’re already looking forward to the next Hewitt Dealer Meeting!

If you are interested in any of the products mentioned in this blog contact us today at 402.297.4247